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Not Just Business,
It's Personal

Embedding cognitive psychology and behavioral economics in everything we do to drive performance for our clients.

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Your bias is your blindspot.

We are in a world overwhelmed by data and technology. You may be poorly prepared to consume this data and technology in a way that leads to impact. To compound the situation, you are likely biased. We all are. Biased by your own view of things, by your systems, by your company and its culture.

You could be missing what, in hindsight, was right in front of you. The promise of big data and digital transformation has fallen short for many firms like yours despite the availability of a new generation of technology and your substantial investment.

We believe that much of the money invested has resulted in a new form of institutional blindness. Your analytics summarize what you already know; they do not correlate to the world in which you operate, they are not responsive to change; they reinforce and inwardly focus your already formed perspective. We believe it is time for you to take a broader view.


“Between hindsight bias, fake causality, positive bias, anchoring/priming, et cetera et cetera, and above all the dreaded confirmation bias, once an idea gets into your head, it's probably going to stay there"  

― Eliezer Yudkowsky

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